Case Study
Listen: From 30 to 80+ hot water installs a month
Urban Threads began as a single boutique in a busy downtown street, offering trendy clothes to a loyal local crowd. Their challenge? They had no online presence, no scalable growth plan, and were losing customers to bigger brands that dominated social media and e-commerce. They came to us with one question: “How do we compete with the big guys?”
Dorian Levesque
Founder of Urban Threads
by the numbers
Listen: Stats on north lake
You have already built something solid. You have the team, you do the work, and you deliver. The missing piece is a consistent flow of the right jobs coming in every single month. That is what we fix.
CLIENTS SERVED
21+
Tradie Businesses Scaled
You have already built something solid. You have the team, you do the work, and you deliver.
CLIENTS SERVED
21+
Tradie Businesses Scaled
You have already built something solid. You have the team, you do the work, and you deliver.
CLIENTS SERVED
21+
Tradie Businesses Scaled
You have already built something solid. You have the team, you do the work, and you deliver.
CLIENTS SERVED
21+
Tradie Businesses Scaled
You have already built something solid. You have the team, you do the work, and you deliver.
by the numbers
Listen: What actually happens after the first call
You have already built something solid. You have the team, you do the work, and you deliver. The missing piece is a consistent flow of the right jobs coming in every single month. That is what we fix.
by the numbers
Listen: North Lakes Plumbing has been trading since 2006. Andrew, the director and owner, built the company on maintenance work and pure x-
Sync CRM, Slack, email, docs, and dashboards so every handoff keeps moving. Sync CRM, Slack, email, docs, and dashboards so every handoff keeps moving. Sync CRM, Slack, email, docs.
Sync CRM, Slack, email, docs, and dash.
by the numbers
Listen: Call, talking understanding, audit
Sync CRM, Slack, email, docs, and dashboards so every handoff keeps moving. Sync CRM, Slack, email, docs, and dashboards so every handoff keeps moving. Sync CRM, Slack, email, docs.
Services Decided
services decdided info
CRM sync
Slack alerts
Auto handoffs
Sync CRM, Slack, email, docs, and dash.
by the numbers
Listen: Agreed approach
Sync CRM, Slack, email, docs, and dashboards so every handoff keeps moving. Sync CRM, Slack, email, docs, and dashboards so every handoff keeps moving. Sync CRM, Slack, email, docs.
Sync CRM, Slack, email, docs, and dash.
The difference we make
Listen: Burned by the corporate marketing world.
Without us
With us
The difference we make
Listen: A full hot water lead system, built for their trade
The difference we make
Listen: Two channels, one job, keep the phone ringing with real hot water work
Before launch
What to have ready before your campaign goes live
A list of the jobs you want more of, roughly what each is worth, and the suburbs you'll travel to. We'll also need access to your Google Business Profile and website, and the name of whoever answers enquiries.
Your most profitable services
Suburbs you'll travel to
Website and Google Business Profile access
The ad creatives
The difference we make
Listen: A landing page built to convert, not a website to wander around
[intro]
Listen: More than doubled within about six months of launch, and held every month for over two and a half years.
The difference we make
Listen: The Google Job Engine, built on four pillars
Service
Service Title
Brief description of Service. Explain the benefits and features.
Plumbers, electricians, builders & more
Across AU, NZ & US markets
Service
Service Title
Brief description of Service. Explain the benefits and features.
Plumbers, electricians, builders & more
Across AU, NZ & US markets
Service
Service Title
Brief description of Service. Explain the benefits and features.
Plumbers, electricians, builders & more
Across AU, NZ & US markets
Service
Service Title
Brief description of Service. Explain the benefits and features.
Plumbers, electricians, builders & more
Across AU, NZ & US markets
The difference we make
Listen: What actually happens after the first call
Transform your marketing with our simple, AI-powered process. From data integration to campaign optimization, IntelliMarket makes it easy to automate and elevate your marketing strategy.
2021
The Spark of an Idea
Every great innovation starts with a simple idea. In 2021, SaaSleek was born from the vision of creating a smarter, AI-powered CRM solution. We identified the need for a platform that could help businesses automate mundane tasks while delivering powerful insights, and we set out on our mission to make that happen.
2022
Building the Foundation
The next year was all about laying the groundwork. Our team of developers, designers, and AI experts worked tirelessly to create the core of SaaSleek. We focused on building a user-friendly interface and integrating AI into key features, from smart automations to predictive analytics.
Mid-2022
First Beta Launch
By mid-2022, SaaSleek reached an exciting milestone: the beta version was ready! We launched it to a select group of early adopters who helped us gather invaluable feedback. This early version was the start of something bigger, and our users loved the seamless integration and AI-driven insights.
Early 2023
Public Launch
After months of refining based on user feedback, we officially launched SaaSleek to the public in early 2023. The response was overwhelmingly positive, with businesses praising our platform for its intuitive design, powerful automations, and real-time analytics.
Late 2023
Expanding Features
By late 2023, SaaSleek was growing fast. We added several new features, including deeper CRM integrations, advanced reporting tools, and customizable workflows. These updates allowed businesses to manage their operations more effectively while gaining better control over customer relationships.
2024-Present
Continuous Innovation
As we move through 2024, we’re not slowing down. SaaSleek continues to evolve with frequent updates and new features, including enhanced AI-powered automations, predictive analytics, and personalized customer workflows. We’re also committed to listening to our customers and using their feedback to drive improvements, ensuring SaaSleek remains the best CRM solution on the market.
The difference we make
Listen: What the results measure, in plain English
Transform your marketing with our simple, AI-powered process. From data integration to campaign optimization, IntelliMarket makes it easy to automate and elevate your marketing strategy.
Increased Efficiency
By automating your marketing and customer management processes, you can reduce manual work, save time, and increase productivity across your organization.
Enhanced Personalization
Leverage AI to create tailored marketing campaigns and customer interactions based on real-time data, boosting engagement and conversion rates.
Smarter Decision-Making
AI-driven insights help you identify trends, predict customer behavior, and optimize your strategies, ensuring you make informed decisions that drive results.
Smarter Decision-Making
AI-driven insights help you identify trends, predict customer behavior, and optimize your strategies, ensuring you make informed decisions that drive results.
Smarter Decision-Making
AI-driven insights help you identify trends, predict customer behavior, and optimize your strategies, ensuring you make informed decisions that drive results.
Smarter Decision-Making
AI-driven insights help you identify trends, predict customer behavior, and optimize your strategies, ensuring you make informed decisions that drive results.
The challenges
Expanding a boutique into a national fashion brand wasn’t going to be easy. Some of the major challenges included:
Lack of online presence: They had no website, no online sales channel, and no social media strategy.
Dependency on foot traffic: 100% of revenue came from walk-ins, which made scaling impossible.
Weak brand identity: While customers loved their products, their brand looked inconsistent and unprofessional.
Operational gaps: No systems for handling inventory or managing sales beyond the physical store.
The founders were motivated but overwhelmed, unsure of where to even begin.
Our approach
We structured our work with Urban Threads into four key phases:
Phase 1: Market research & audience analysis
We analyzed industry trends, competitor strategies, and customer behavior to identify the sweet spot for Urban Threads. We discovered that their unique strength lay in affordable “fast-trendy” pieces — items that customers could wear to both casual and semi-formal events.
Phase 2: Brand refresh
We developed a cohesive brand identity with a new logo, color scheme, and voice that appealed to their target demographic (18–30-year-olds). This made Urban Threads look polished, professional, and trustworthy — essential for gaining traction online.
Phase 3: Digital transformation
We built a fully functional e-commerce website optimized for mobile, with secure payment integration and an easy shopping experience. Simultaneously, we launched their social media presence, with content that balanced lifestyle storytelling and product showcases.
Phase 4: Growth strategy
To accelerate growth, we designed targeted ad campaigns on Instagram and TikTok, collaborating with micro-influencers who matched the brand’s vibe. We also set up a loyalty program to increase repeat purchases and an inventory management system to prevent stockouts.
The results
The transformation was dramatic:
$2.8M in online sales in the first year (from zero baseline).
120K Instagram followers gained in 10 months.
45% increase in repeat customers thanks to loyalty rewards.
Expansion from 1 store to 6 stores across three cities in 3 years.
Featured in two national fashion magazines as a rising brand.
Urban Threads went from a boutique with local buzz to a recognized fashion retailer competing with much larger players.
Lessons learned
Brand consistency matters: Customers are more likely to trust and buy from a brand that looks and feels professional.
Social media is a sales engine: Platforms like TikTok and Instagram aren’t just for likes — they drive measurable revenue.
Systems create scale: Without inventory management and digital infrastructure, growth would have collapsed under its own weight.
Small businesses can compete with giants if they play to their strengths and embrace digital tools.
Key takeaways
Urban Threads is proof that even a small boutique can grow into a multimillion-dollar brand with the right strategy. With clear positioning, a modern digital presence, and scalable systems, they not only survived in a competitive market but thrived.
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