Case Study
How Brew & Bean Café transformed from a hidden gem into a local hotspot
Callum Rhodes
Founder of Brew & Bean Café
by the numbers
Listen: Stats on north lake
You have already built something solid. You have the team, you do the work, and you deliver. The missing piece is a consistent flow of the right jobs coming in every single month. That is what we fix.
CLIENTS SERVED
21+
Tradie Businesses Scaled
You have already built something solid. You have the team, you do the work, and you deliver.
CLIENTS SERVED
21+
Tradie Businesses Scaled
You have already built something solid. You have the team, you do the work, and you deliver.
CLIENTS SERVED
21+
Tradie Businesses Scaled
You have already built something solid. You have the team, you do the work, and you deliver.
CLIENTS SERVED
21+
Tradie Businesses Scaled
You have already built something solid. You have the team, you do the work, and you deliver.
by the numbers
Listen: What actually happens after the first call
You have already built something solid. You have the team, you do the work, and you deliver. The missing piece is a consistent flow of the right jobs coming in every single month. That is what we fix.
by the numbers
Listen: North Lakes Plumbing has been trading since 2006. Andrew, the director and owner, built the company on maintenance work and pure x-
Sync CRM, Slack, email, docs, and dashboards so every handoff keeps moving. Sync CRM, Slack, email, docs, and dashboards so every handoff keeps moving. Sync CRM, Slack, email, docs.
Sync CRM, Slack, email, docs, and dash.
by the numbers
Listen: Call, talking understanding, audit
Sync CRM, Slack, email, docs, and dashboards so every handoff keeps moving. Sync CRM, Slack, email, docs, and dashboards so every handoff keeps moving. Sync CRM, Slack, email, docs.
Services Decided
services decdided info
CRM sync
Slack alerts
Auto handoffs
Sync CRM, Slack, email, docs, and dash.
by the numbers
Listen: Agreed approach
Sync CRM, Slack, email, docs, and dashboards so every handoff keeps moving. Sync CRM, Slack, email, docs, and dashboards so every handoff keeps moving. Sync CRM, Slack, email, docs.
Sync CRM, Slack, email, docs, and dash.
The difference we make
Listen: Burned by the corporate marketing world.
Without us
With us
The difference we make
Listen: A full hot water lead system, built for their trade
The difference we make
Listen: Two channels, one job, keep the phone ringing with real hot water work
Before launch
What to have ready before your campaign goes live
A list of the jobs you want more of, roughly what each is worth, and the suburbs you'll travel to. We'll also need access to your Google Business Profile and website, and the name of whoever answers enquiries.
Your most profitable services
Suburbs you'll travel to
Website and Google Business Profile access
The ad creatives
The difference we make
Listen: A landing page built to convert, not a website to wander around
[intro]
Listen: More than doubled within about six months of launch, and held every month for over two and a half years.
The difference we make
Listen: The Google Job Engine, built on four pillars
Service
Service Title
Brief description of Service. Explain the benefits and features.
Plumbers, electricians, builders & more
Across AU, NZ & US markets
Service
Service Title
Brief description of Service. Explain the benefits and features.
Plumbers, electricians, builders & more
Across AU, NZ & US markets
Service
Service Title
Brief description of Service. Explain the benefits and features.
Plumbers, electricians, builders & more
Across AU, NZ & US markets
Service
Service Title
Brief description of Service. Explain the benefits and features.
Plumbers, electricians, builders & more
Across AU, NZ & US markets
The difference we make
Listen: What actually happens after the first call
Transform your marketing with our simple, AI-powered process. From data integration to campaign optimization, IntelliMarket makes it easy to automate and elevate your marketing strategy.
2021
The Spark of an Idea
Every great innovation starts with a simple idea. In 2021, SaaSleek was born from the vision of creating a smarter, AI-powered CRM solution. We identified the need for a platform that could help businesses automate mundane tasks while delivering powerful insights, and we set out on our mission to make that happen.
2022
Building the Foundation
The next year was all about laying the groundwork. Our team of developers, designers, and AI experts worked tirelessly to create the core of SaaSleek. We focused on building a user-friendly interface and integrating AI into key features, from smart automations to predictive analytics.
Mid-2022
First Beta Launch
By mid-2022, SaaSleek reached an exciting milestone: the beta version was ready! We launched it to a select group of early adopters who helped us gather invaluable feedback. This early version was the start of something bigger, and our users loved the seamless integration and AI-driven insights.
Early 2023
Public Launch
After months of refining based on user feedback, we officially launched SaaSleek to the public in early 2023. The response was overwhelmingly positive, with businesses praising our platform for its intuitive design, powerful automations, and real-time analytics.
Late 2023
Expanding Features
By late 2023, SaaSleek was growing fast. We added several new features, including deeper CRM integrations, advanced reporting tools, and customizable workflows. These updates allowed businesses to manage their operations more effectively while gaining better control over customer relationships.
2024-Present
Continuous Innovation
As we move through 2024, we’re not slowing down. SaaSleek continues to evolve with frequent updates and new features, including enhanced AI-powered automations, predictive analytics, and personalized customer workflows. We’re also committed to listening to our customers and using their feedback to drive improvements, ensuring SaaSleek remains the best CRM solution on the market.
The difference we make
Listen: What the results measure, in plain English
Transform your marketing with our simple, AI-powered process. From data integration to campaign optimization, IntelliMarket makes it easy to automate and elevate your marketing strategy.
Increased Efficiency
By automating your marketing and customer management processes, you can reduce manual work, save time, and increase productivity across your organization.
Enhanced Personalization
Leverage AI to create tailored marketing campaigns and customer interactions based on real-time data, boosting engagement and conversion rates.
Smarter Decision-Making
AI-driven insights help you identify trends, predict customer behavior, and optimize your strategies, ensuring you make informed decisions that drive results.
Smarter Decision-Making
AI-driven insights help you identify trends, predict customer behavior, and optimize your strategies, ensuring you make informed decisions that drive results.
Smarter Decision-Making
AI-driven insights help you identify trends, predict customer behavior, and optimize your strategies, ensuring you make informed decisions that drive results.
Smarter Decision-Making
AI-driven insights help you identify trends, predict customer behavior, and optimize your strategies, ensuring you make informed decisions that drive results.
The challenges they faced
1. Low visibility
Hidden on a side street, the café wasn’t benefiting from heavy foot traffic.
2. Zero digital presence
They had no website, no active social media, and weren’t showing up on Google searches.
3. Small marketing budget
Like many small businesses, they couldn’t afford expensive ads or flashy campaigns.
4. Operational inefficiencies
Orders were slow, upselling wasn’t happening, and data about sales trends was nonexistent.
Our step-by-step approach
Step 1: Clarifying the brand story
We worked with the owners to define what made them different — a focus on storytelling around “community and comfort.” This became the anchor for all their marketing.
Step 2: Building an online presence
Created a simple but attractive website with menu, story, and online ordering.
Set up and optimized their Google My Business profile, so people could find them easily.
Launched social media accounts with content themes: barista stories, customer shout-outs, and brewing tips.
Step 3: Low-cost local marketing campaigns
Introduced loyalty cards (buy 9 coffees, get the 10th free).
Partnered with nearby gyms and offices to give their members discounts.
Ran “Student Happy Hours” with affordable prices between 3–5 pm.
Step 4: Improving customer experience
Introduced a basic POS system to speed up service and track sales.
Trained staff in upselling techniques (“Would you like a croissant with your latte?”).
Made small layout changes for better seating flow and comfort.
Step 5: Tracking progress and adjusting
Every month, we reviewed sales data and feedback. Campaigns that worked got doubled down; those that didn’t were replaced with fresh ideas.
The results
Revenue growth
Annual revenue rose from $250k → $480k in just 12 months.
Average order value increased by 22% thanks to upselling.
Customer base
Foot traffic grew by 70% after local campaigns.
1,200+ loyalty cards issued within 8 months.
Online reviews grew from 12 to 230 five-star ratings.
Digital presence
Website brought in 300+ online orders/month.
Instagram following grew from 0 to 4,500+ followers, with consistent engagement.
Client testimonial
“Before working with the team, we honestly thought success meant just ‘making good coffee.’ Turns out, there’s a lot more to it. They showed us how to tell our story, connect with people, and grow smart without huge spending. Now we’re busy every day, and I even get recognized as ‘the coffee guy’ around town. Best feeling ever!”
— Callum Rhodes, Founder of Brew & Bean Café
Key takeaways
You don’t need a huge budget — you need a smart plan.
Community-focused campaigns create stronger loyalty than big ads.
Simple digital presence can double visibility for small businesses.
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