Tradie Marketing Agency Adelaide

Cost per lead versus cost per job in a Google Ads account

A $100 lead looks fine until only two in ten become paid work. We track both figures, because a cheap lead who never answers the phone is worth less than a dearer one who books.

When to scale an advertising campaign

Compare your cost per job with what a typical job earns you. If that leaves a healthy margin, we raise the budget on the campaign that’s working and trim the ones that aren’t. Targeting the right suburbs and services keeps the figure down as you grow.

Why Google Maps deserves more than an afterthought

Homeowners with a burst pipe or a dead switchboard search on their mobile and call whoever shows up first on Google Maps. So we treat that listing as seriously as your website.

Google Business Profile service-area suburbs done properly

We set your suburbs, categories and services so local search matches you to the jobs you want. Our local SEO starts here, because the profile is the first thing most customers see.

What do we set up on your profile?

• A primary category that matches your main trade, plus relevant secondary categories
• Service-area suburbs that match where you’ll travel
• A services list with short, plain descriptions of each job type
• Accurate opening hours, including after-hours or emergency availability
• Real photos of your team, vehicle and finished work
• A tracked phone number and website link, so you can see which calls come from the profile

Customer reviews and local search rankings

Fresh customer reviews that mention the work and the suburb give Google more to match against what people search for.

How do you get more reviews without being pushy?

Send a short text with a direct review link while the job is fresh in the customer’s mind. Reply to every review, thank people by name and keep answers brief. We can set up a simple routine so your team asks the same way every time.

Web design built for conversion

Good web design for trades is simple: a tap-to-call button, your services and suburbs up front, and proof of your work. We keep the design clean and handle the web development, so pages load and behave properly on a phone.

Speed, hosting and technical health

Slow, unreliable sites lose calls. We choose a solid platform and keep the basics in order, including secure pages and clean code.

SEO and Google Search visibility for trades

Our SEO (search engine optimisation) work targets the searches that lead to jobs, such as “blocked drain” or “switchboard upgrade” plus your suburb. Useful service pages and content marketing lift your place on the results page and bring in people ready to book.

Core Web Vitals and web hosting checks

We test Core Web Vitals and review your web hosting, so your site loads fast when someone searches from a phone.

A Facebook presence that builds brand awareness

A tidy Facebook page with your logo, service areas and recent jobs makes you look established, so people recognise your ute or name when a problem comes up.

Content creation tradies can keep up

You don’t need a studio. A before-and-after photo, a short clip of a tricky install or a seasonal maintenance tip will do. We plan and schedule it so your accounts stay active without eating into your week.

Referral marketing and email marketing for repeat work

Happy customers are your cheapest source of work. Referral marketing can be as simple as asking for a recommendation once a job is done. Pair that with a yearly email reminder for servicing or safety checks, and past customers keep coming back.