Tradie marketing Perth
Tradie Marketing Agency in Perth for Trade Businesses
If you run a trade business and want steady work, tradie marketing in Perth is what we do: Local SEO, Google Ads, websites and branding built around how homeowners actually hire.
We're a tradie marketing agency for electricians, plumbers, builders and other trades who would rather be on the tools than chasing leads. Our founder, Andrei Florin, spent years on the tools as a plumber, gasfitter and drainer before he moved into marketing.
In our experience, the busiest trade businesses answer fast, show off their finished work and track every call. The quiet ones usually skip at least one of those.
Why digital marketing works differently for Perth tradies
Digital marketing for Perth tradies comes down to timing. A homeowner with a burst pipe searches straight away and rings the first business that looks trustworthy, so your online presence has to be ready before the emergency happens.
Book a strategy callBranding, websites and marketing for trade businesses
We handle your logo and brand, the website design and the ongoing marketing that sends people to it. With one team on the job, your van, website and ads all tell the same story.
Which trades and jobs suit this approach?
Any trade where homeowners get a few quotes before choosing, from bathroom upgrades to rewiring. Every client gets a plan built around their best-paying jobs.
Housing Industry Association members and renovation builders
Builders and renovation specialists, including Housing Industry Association members, win bigger projects when their past work is easy to find and compare.
“I've seen the results that you're promising starting to come through. It's a qualified lead that's coming through to my phone.”
John, Perth Hot Water Man · Perth, WA
John installs hot water systems across Perth. His advice to tradies on the fence: “You can't go wrong. It's a no-brainer.”
Local SEO
Local SEO That Puts Your Business in the Local Pack
Local SEO gets your business into the map results Google shows when someone searches for a trade near them. That block, the Local Pack, usually sits above the ordinary listings, so the calls come from people who are ready to book.
How does a Google Business Profile bring in calls?
Your Google Business Profile is the listing that appears in the Local Pack and on Google Maps. A complete profile with a call button, service areas and regular updates turns a search into a lead before anyone opens your website.
Google Business Profile categories that match each trade
Choose a primary category that matches your main trade, such as electrician or plumber, then add secondary categories for the other work you want. The wrong categories bring the wrong jobs.
Google Maps photos that prove the work on site
Upload real Google Maps photos of finished jobs, your crew and your vehicle. Photos taken on site show homeowners that you turn up and do tidy work.
Suburb-by-suburb pages that rank
We write a page for each suburb you want work in, with local job examples and the services you offer there. Strong content for each area helps you show up when people search in their own neighbourhood, not just for "Perth".
Building an online presence Google trusts
Your online presence works when your business name, phone number and services match across your profile, website and directories. That consistency is what lets Google trust you enough to show you in the Local Pack.
Perth case study
What the full system does for a Perth plumbing business
One Perth plumbing, hot water and drainage client runs Google Maps SEO, three Google Ads campaigns, Facebook ads and call tracking on every channel. These are the numbers Andrei shared from that account:
Highly qualified leads a month from Google Maps SEO alone.
Close rate on Google Ads leads: first-time callers who stay on the phone for more than two minutes.
Monthly revenue from roughly 280 tracked leads a month, across every channel.
Want more calls from the map results? Let's talk.
Book a strategy callTradie websites
A Tradie Website Built to Win the Quote
Most homeowners compare two or three tradies before they call. Your website has to win that comparison in under a minute.
What should a tradie website include?
A tradie website needs a visible phone number, a short quote form and a clear list of the work you take on. We add real photo galleries from your jobs and plain-English content about your process, so a homeowner can size you up in under a minute.
Design choices that make customers call
Good website design for a busy customer is simple: a tap-to-call button that stays on screen on mobile, fast loading and one obvious next step. We keep the site free of clutter, because every extra link is another reason to leave before enquiring.
Service pages that match what homeowners search
Each service gets its own page, because a homeowner searching for "blocked drain repair" or "switchboard upgrade" wants that job, not a generic home page. Every page names the work, the suburbs you cover and how to request a quote, which turns your website into a steady source of online leads.
“Before, I was depending on the other websites to buy some leads… Now, the majority of the jobs are coming from my website.”
Moshe, Metro Drainage
Moshe stopped buying leads once his new website went live. He now puts monthly revenue at between $50,000 and $150,000. See how we build tradie websites.
Stop buying leads. Get them from your own website.
Book a strategy callPaid advertising
Google Ads and Call Tracking: Paid Advertising for Trade Leads
Search ads reach homeowners at the moment they need a tradie, which is why Google Ads suits urgent, ready-to-book work. We build each campaign around the jobs that pay best, not clicks for their own sake.
Targeting the suburbs where your best jobs are
Good targeting starts with the suburbs you can reach quickly and profitably. We aim the campaign at those areas and exclude the ones where the drive time eats into small jobs.
Google Ads call extensions and location settings
Call extensions put your number in the ad itself, so a homeowner can ring you with one tap. Location settings make sure only people in, or searching for, your service areas see it.
Setting a budget before the first click
We agree on a daily budget up front and cap it, so spending never outruns your capacity to take on jobs. A good digital strategy starts small on proven search terms, then scales whatever brings in enquiries you can actually book.
Can Google Ads and SEO run together?
Yes, and they work best as a pair. Ads bring in leads this week, while SEO builds the Google rankings that lower your cost per lead over the months ahead.
“Before working with you, we were selling between five to ten renovations per month, and now we've increased them to between 20 and 30.”
Cory, director, Ark Bathrooms · Brisbane
Renovation work gets quoted and compared, so Ark Bathrooms puts proof of finished jobs front and centre. The team is now booked out months in advance.
“That first week alone we got 15 or 17 leads. I've never actually had that.”
“We were doing one to two new hot water installs a week. Now we're doing a hot water install a day.”
Want the phone ringing this week? Let's plan your ads.
Book a strategy callSocial media
A Social Media Strategy for Tradies in Perth
A simple social media strategy keeps you visible without eating into billable hours. We build it around photos of your work, because a finished job says more than any slogan.
Which social platforms are worth your time?
Pick one or two. Facebook suits homeowners who ask the neighbours for recommendations, and Instagram suits visual trades. Everything else can wait until those two are running well, because customers judge you on recent, real work. See how we run Facebook ads for tradies and Instagram ads.
Before-and-after content that shows the craft
Take a wide shot before you start and the same angle once you've finished. A bathroom renovation, switchboard upgrade or new deck all work well. Add a line on the problem, the fix and the suburb.
Posting routines a busy crew can keep
Aim for one post a week, photographed on site and written in five minutes at the end of the day. Batch a few photos on a Friday so the routine survives a busy fortnight.
“Pretty much from day one, we started getting enquiries. It's added another lead source to us.”
Nick, Oleada Electrical
Nick added Facebook as a brand-new lead source for his electrical business.
Reviews and referrals
Reviews and Referrals That Keep the Phone Ringing
Most homeowners read a tradie's reviews before they ring. A steady flow of honest feedback on your Google profile does more for enquiries than almost anything else you can do.
Asking for a Google review at the right moment
Ask on handover day, while the customer is looking at the finished work. Text them a direct link so leaving a review takes less than a minute. Reply to every review, including the critical ones, and keep your tone calm.
Turning happy clients into referral work
Ask satisfied clients who else in their street or family needs a hand. A quick thank you after a referral costs very little and encourages more of them.
What do the rules say about fake reviews?
The Australian Competition and Consumer Commission treats fake or paid-for reviews as misleading conduct, so never write your own or buy them.
Australian Consumer Law rules on misleading testimonials
Under Australian Consumer Law, you also shouldn't hide poor feedback or reward only positive reviews.
“In the four short months I've been with you guys, my gross revenue's turned 190,000, so it's been great.”
“The other agencies did get us work, but the leads were horrible, to be honest.”
Tracking
Call Tracking and Reporting You Can Trust
How do you know which leads are real?
A lead is real when every call and form submission is recorded properly, so we check tracking before we touch a campaign. Without it, you're spending money without knowing whether it works, and a poor lead can look identical to a good one.
Google Analytics 4 conversion events for calls and forms
In Google Analytics 4 we set up conversion events for call taps and form submissions, so every contact is tied to its source.
Seeing what homeowners search before they contact you
Tracking shows what happens after the click. Just as useful is what happens before it: the words people type into Google. That's where Search Console comes in.
Google Search Console queries worth watching each month
Each month we check Google Search Console for the suburb and service searches that bring impressions, the pages getting clicks, and the queries where you sit just off page one. Those are the quickest wins.
Reading cost per lead without the guesswork
Divide what you spent by the genuine enquiries tracked and you have your cost per lead. We report it by channel, so you can see which one earns its keep.
“The service is paying for itself. All the numbers are green as far as the tracking data goes.”
Michael, Brisbane Taps, Toilets & Drainage. His previous agency gave him no return he could measure; with us the results showed up within a week.Not sure what your marketing is really bringing in? Let's find out.
Book a strategy callCost
What Tradie Marketing Actually Costs in Perth
What drives the cost of digital marketing?
The cost of digital marketing depends on your trade, how many suburbs you want to work in and how competitive those searches are. Website work and Local SEO involve set-up plus ongoing work, while ad spend is paid directly to Google and kept separate from our fees.
Your budget is then split across those pieces according to where your best jobs come from, and we adjust the split as the reporting shows what's working.
How to ask for a clear quote
Whoever you're comparing, ask for a written quote that separates agency fees from ad spend and spells out what's included. For tradie marketing in Perth, we give current pricing once we know your trade and service area. Get in touch and we'll set it out plainly.
Get a written quoteWhat that investment has returned for other trade businesses
“Our hot water installs have gone from basically 30 a month to 60 a month.”
“Since we have started working, my company has generated around $150,000.”
“We get probably another 30 leads a week, at least.”
Choosing an agency
Warning Signs When Hiring a Marketing Agency
Why do some agency leads turn out to be dead?
Usually because they came from a third party, not from genuine enquiries off your own ads. We've heard from trade owners whose previous agency sent through people who had no idea how their details were obtained, so ask exactly how every lead is generated.
Is tracking set up before ad spend begins?
It should be, and we set up conversion tracking first on every campaign. An agency that can't show you recorded calls and form submissions is asking you to pay without proof.
Does the agency do what it says it will?
A good agency is upfront and delivers what it promised. In our experience, a sceptical client usually relaxes once real customer enquiries start arriving, because trust in this industry comes from results you can see. Read our client reviews and case studies.
Is your trade licence ready to feature in your Perth marketing?
If you're an electrician, check your licence number before any advertising goes live. Western Australia's Building and Energy guidelines state that Regulation 45(1) of the Electricity (Licensing) Regulations 1991 requires an electrical contractor's licence number to appear in advertising for the business, and that it must be conspicuously displayed.
On your website, that means a number visitors can see without hunting for it. We also check that your Google Ads, Google Business Profile, quote documents and social media profiles carry it, so every client sees it. More on marketing for electricians.
Service areas
Perth Suburbs and WA Regions We Cover
Suburb targeting decides where your ads, profile and pages push for work, so we set it around the jobs you actually want rather than the whole of Perth.
Metro suburbs from Balcatta to Rockingham
We work with trade businesses right across the metro area. Each suburb has its own mix of older homes, new builds and job types, so we adjust the targeting to match the work you quote.
- Balcatta
- Nedlands
- South Perth
- Armadale
- Kalamunda
- Gosnells
- Rockingham
Growth corridors and regional towns
Newer areas suit trades chasing new-home fit-outs and upgrades. In the regions, travel time and local competition shape the plan.
- Harrisdale
- Piara Waters
- Mundijong
- Bunbury
- Margaret River
FAQs
Frequently Asked Questions
Where should tradies advertise?
Start with a Google Business Profile and Google Ads search campaigns, because they reach homeowners who are ready to book. Then add a fast tradie website, a steady flow of reviews and photos of finished jobs, so people who find you feel confident calling.
Is it worth hiring a marketing agency?
Yes, if the agency tracks calls and forms, reports on real leads, and you don't have time to run campaigns yourself. It isn't worth it if the agency can't show you where your enquiries come from.
What are the big five marketing companies?
The big five are the large global advertising networks that dominate the headlines. A Perth tradie usually gets better results from a specialist agency that understands local trades, suburbs and how homeowners search for help.
What is tradie marketing in Perth?
Tradie marketing in Perth means getting a trade business found and chosen by local homeowners. It combines Local SEO, Google Ads, a strong website, reviews and tracked leads, so you can see which work brings in calls.
Get a quote
How Do You Get Started and Request a Quote?
Get in touch through the contact form or the details on this site and ask for a quote.
What happens after you enquire?
We talk through your trade, service area and goals, then outline a strategy and send a written quote, so you know exactly what you're agreeing to before anything starts.
- You send an enquiry through the contact form or give us a call.
- We talk through your trade, suburbs and the jobs you want more of.
- We review your website, Google profile and how you currently handle leads.
- We outline a strategy and send your written quote.
What should you have ready?
- The trades and job types you want more of
- The suburbs you'll travel to, and the ones you won't
- Your current website or Google profile, if you have one
- How you handle each lead today, whether by phone, form or message
- Your trade licence number, where one applies
- Photos of recent finished jobs, if you have them
- Reviews you've already collected from happy customers
Even a rough answer to each helps us start in the right place. For current pricing, enquire with us directly.
