BUILT FOR SERIOUS OPERATORS IN AUS, NZ & US
Advertising Packages for Tradies
Advertising built around the jobs you want, the suburbs you service and your available capacity. Choose a tailored mix of Google Ads, SEO, landing pages and follow-up, with tracking tied to enquiries and booked work.
A FEW TRADIE CLIENT RESULTS
Real trade businesses. Real results. Here is what happens when the leads never stop coming in.
Real results from real trade businesses
Proven Results for Trade Businesses That Take Growth Seriously.
SPECIFICALLY FOR THE TRADES
Evidence-Driven Growth Systems for Established Trade Businesses
With over $91M in tracked client revenue and more than 71,000 qualified leads generated, our systems are built on real trade performance data — not marketing theory. We structure campaigns around job value, suburb-level profitability, crew capacity, and sales conversion rates so growth happens without overwhelming operations.
Advertising built around the jobs you want
Our advertising packages for tradies offer a custom advertising solution shaped around the work you want, the areas you service and your available capacity.
The Australian Competition and Consumer Commission requires advertising claims to be true, accurate, based on reasonable grounds and capable of proof.
Choose your target service and suburb
Choose the services you want to sell and each suburb you can cover profitably. Specific messaging helps a customer see that you handle their type of work.
Set a practical lead and enquiry goal
Set targets based on job value, close rate and budget. In our experience, relevant calls and forms matter more than traffic from people outside your service area. Adjust the goal as you grow.
Match the package to your capacity
A solo tradie may need tightly controlled demand. A larger trade business may want steady volume each month. Review the scope when your capacity changes.
What can your tradie advertising package include?
Your digital marketing pack may combine paid search, SEO, landing pages and follow-up. Each package depends on your business and goals. Enquire for the current price.
Google advertising that targets active demand
Google advertising reaches people actively searching for a service through Google Ads, pay-per-click advertising and tightly grouped search themes.
Google Ads search campaigns and cost per click controls
Google Ads search campaigns let you control queries, locations, schedules and spend. Track cost per click alongside lead quality, since a cheap pay-per-click visit may not produce suitable work.
Performance Max with conversion tracking safeguards
Performance Max expands reach across Google placements, but it needs conversion tracking for calls, forms and booked work.
SEO and local search foundations
SEO foundations can build relevant organic traffic. Search engine optimization may address content, local signals and technical barriers.
Google Business Profile and suburb relevance
An accurate Google Business Profile supports local visibility. Useful service-area content can help a page appear on the search engine results page.
Google Search Console and core web vitals
Google Search Console identifies indexing problems, query patterns and page issues. Review core web vitals alongside usability and conversion rate.
Website and landing page design
A service-focused website or landing page should explain the offer, coverage and next step. The design and build scope depends on your existing pages.
Conversion rate optimization for quote enquiries
Conversion rate optimization can improve headings, forms, calls to action and proof. Measure how many suitable visitors request a quote.
Branding, logo and mobile page consistency
Keep your brand, logo, colours and contact details consistent across ads, pages and follow-up, especially on mobile.
Social and email follow-up
Social media marketing supports awareness and remarketing. Email marketing helps you follow up each enquiry. Marketing automation can send relevant reminders while leaving room for personal contact.
Choose each channel for the targeted jobs and customers.
Check every claim in paid social promotions.
Clarify ownership of the account, creative files and data.
Measurement tied to enquiries and booked work
Effective advertising packages for tradies connect money spent with enquiries, quotes and booked work. This distinguishes useful lead generation from traffic that creates admin. In my experience, five relevant enquiries can be worth far more than dozens of poorly matched leads.
Tracking from click to customer
Conversion tracking follows interactions from click to customer using Google Analytics 4, Google Tag Manager, UTM parameters and customer relationship management records.
Google Analytics 4 and Google Tag Manager events
Google Tag Manager can record calls, forms and other actions in Google Analytics 4. Testing prevents missing or duplicate events.
UTM parameters and customer relationship management attribution
UTM parameters identify the campaign behind a visit. Customer relationship management data shows whether the lead became a client.
Metrics used to review performance
Reviews consider volume, quality and cost:
Click-through rate for ad relevance
Cost per action for tracked responses
Cost per acquisition for new customers
Cost per lead for enquiries
Click-through rate and conversion rate trends
Click-through rate measures attention. Conversion rate shows whether traffic takes the intended action.
Cost per acquisition, action and lead
Comparing cost per acquisition, cost per action and cost per lead prevents cheap clicks being mistaken for valuable results.
Lead scoring for job quality
Lead scoring weighs service type, location, urgency and estimated job value, directing budget towards work the business can complete.
A clear campaign setup and improvement cycle
Every campaign moves through discovery, build, launch, reporting and optimisation. Priorities may shift during the year as capacity, demand or service areas change.
Goals, service areas and offer review
We define the job types you want, the suburb coverage you can service and what prompts people to request a quote. Australian market conditions and existing account data shape the initial approach.
Build, test and launch
We build the campaign on the chosen platform, check tracking and test the website path before launch. We review early data carefully, so we can optimise without overreacting to isolated clicks.
Monthly review and campaign adjustments
Each month, the review checks search terms, lead quality, costs and booked-work feedback. One of my clients received more relevant enquiries within about two months after we removed unrelated searches and matched the landing page to higher-value services. That result shaped the next campaign adjustments.
Package scope, ownership and current pricing
Your advertising package should clearly set out its scope, ownership terms and current pricing. Ask what is fixed, what could change and what you’ll pay directly to each platform.
Factors that shape package scope
A custom campaign scope depends on your trade, service area, target jobs and competition. Your capacity, channels, existing assets and planned spend also matter.
Campaign setup and management
Services and suburbs targeted
Search, social or combined coverage
Landing-page, tracking and creative requirements
Access to advertising and analytics accounts
Keep administrative access to Google Ads, Google Analytics 4 and other accounts. You’ll retain the campaign history and can arrange an independent review.
Ownership of the website, logo and campaign assets
Confirm who owns the website and campaign assets, including your logo, copy, images, landing pages and tracking. Identify any licensed or provider-owned materials before work starts.
Request a tailored advertising package
For advertising packages for tradies built around suitable work, enquire for current pricing and a practical proposal. We’ll review your trade, target jobs, service suburbs, capacity and existing marketing before recommending a tailored advertising package.
You’ll receive a clear scope for the proposed channels, required assets, tracking and management. Tell us which jobs you want, the areas you cover and what marketing you already have. We’ll then confirm the current price.
What to check when choosing an advertising packages for tradie in Australia
Before choosing advertising packages for tradies, ask who reviews each claim before an ad goes live. The Australian Competition and Consumer Commission says claims must be true, accurate, based on reasonable grounds and capable of proof.
Claim verification: Who checks promotions, service descriptions and expected outcomes for accuracy?
Evidence retained: What records support each claim, and how are they stored for later review?
Social advertising: Do paid social posts, influencer promotions and third-party platform ads get the same checks as other advertising? Australian Consumer Law applies to these formats.
Reviews and testimonials: How does the provider confirm that they reflect the genuine opinion of someone who used the service? Creating or arranging fake or misleading reviews is against the law.
The provider should give clear answers and identify who approves each claim before publication.
Frequently Asked Questions
What should be included in advertising packages for tradies?
Advertising packages for tradies should suit the trade, lead target and sales process. The right mix may include Google Ads, search engine optimization (SEO), a focused landing page, consistent branding, call and form tracking, and reporting that links each enquiry to a specific campaign or service.
How much should a tradie spend on advertising?
A suitable advertising spend depends on search demand, competition, the value of each service, available job capacity and the suburb being targeted. Set the budget against a realistic lead target, then enquire for current pricing based on the channel and support required.
Additional questions and answers
Can you share a real example of a tradie choosing between two advertising packages, including their priorities, final choice and any trade-offs?
Mitch from Delaney Projects is a good example. He’d had a quiet month and was chasing work through platforms where customers were going with the cheapest quote. His priority was getting a more consistent flow of enquiries.
We discussed two options: working on his Google Business Profile to build local visibility, or a Google Ads package with a dedicated page for the service he wanted to promote. He chose Google Ads and signed up during the call because getting enquiries moving sooner was his priority.
At the time, the package was $2,500 a month, a $1,000 setup fee and a recommended starting advertising budget of $2,000 a month. The ad spend was separate, which matters when you’re comparing packages.
The trade-off was committing to that ongoing advertising spend while the campaign was tested and improved. We also discussed starting with one or two services, then expanding once we could see which enquiries were turning into profitable jobs.
From your experience, which package inclusions are genuinely useful at launch, and which are often better added later?
At launch, I want the things that help you get an enquiry, respond to it and work out whether it made you money. That means a clear service and target area, the campaign setup and management, suitable ad copy and images, and a straightforward way for customers to enquire. For Google Ads, I’d want a relevant landing page if the existing website isn’t doing that job.
Tracking and follow-up need to be there from the start. You need to know which calls and forms came through, who’s calling those people back, and which ones became jobs. A simple lead tracker you actually use can be enough initially.
A full website rebuild, extra advertising channels and campaigns for every service can often come later. With one plumbing business, I recommended keeping the existing website for the time being and building dedicated landing pages so we could focus on filling the upcoming January pipeline.
More involved email nurturing and automation depend on the sales process. A bathroom renovation customer might need follow-up over several weeks, so that could deserve attention early. I’d add each inclusion because it solves a problem in getting or closing the work you want.