SEO Specialist
Armstrong Lazenby
Meet Armstrong, the SEO specialist at Tradie Marketing Pros. Armstrong plans site structures, researches keywords and builds the pages that get trade businesses found on Google and in AI search.
He has spent years doing hands-on SEO for service businesses, from keyword research and content to technical fixes and link building, and builds his own tools for keyword research, content analysis and on-page optimisation.
At Tradie Marketing Pros he maps each client’s services and service areas to real search demand, then builds and optimises the service, location and supporting pages that target it. He also looks after technical SEO, internal linking and visibility in AI search tools like Google AI Overviews and ChatGPT.
His work shows up in the numbers. For one client he grew AI search citations from 2 to 24 while lifting domain rating and organic traffic, and a brand-new page he built for ‘lead generation for tradies’ reached page one of Google within a week.
